EKOR at Alimentaria Barcelona 2026: Expanding Ukrainian Food Exports to Europe
EKOR Company took part in one of the largest events in the food industry — Alimentaria Barcelona 2026, which took place in Barcelona. Participation in an international food exhibition of this level became an important step in expanding exports of Ukrainian products to Europe and strengthening the EKOR brand’s position in the international market.
Alimentaria traditionally brings together leading food manufacturers, distributors, importers, and retail representatives from around the world. The exhibition serves as a key platform for establishing B2B contacts, finding partners, and analyzing global trends in the food industry.
Global food industry trends: growing demand for natural products
In 2026, particular attention at the exhibition was focused on the following areas:
- natural and organic products
- healthy food
- private label products
- sustainable food production
- transparency of raw material origin
European consumers are increasingly choosing natural cereals, flakes, and minimally processed products. Therefore, Ukrainian food producers, including EKOR, have strong potential to enter the European food market.
Results of EKOR’s participation in the international exhibition
For EKOR, participation in Alimentaria Barcelona 2026 became an important milestone in the development of its export direction.
During the exhibition, the team:
- held dozens of meetings with international food distributors
- established new B2B contacts with European retailers
- discussed opportunities for exporting cereals and flakes to EU countries
- presented natural Ukrainian products under the EKOR brand
Ukrainian cereals and flakes as a healthy food category attracted particular interest. Potential partners noted the high quality of raw materials, competitive pricing, and flexibility in private label production.
Ukrainian products on the European market
Participation in international food exhibitions confirms the growing interest in Ukrainian products in Europe. Natural cereals, grains, and flakes align with modern healthy eating trends and the demand for eco-friendly products.
An important role in representing Ukrainian producers is played by the U-Food Association, which supports the development of food exports from Ukraine and promotes company participation in international exhibitions. Thanks to the joint stand, Ukrainian brands gain more opportunities to promote themselves on the global food market.
Participation in Alimentaria Barcelona 2026 is not only about new contracts. It is a confirmation that Ukrainian food products are competitive, in demand, and have strong potential in the global market.
EKOR continues to move forward, presenting high-quality natural products from Ukraine and opening new opportunities for Ukrainian exports to Europe.
